29 August 2012
I&O Communications is Hiring!
I&O Communications is an Austin-based issues management firm that helps clients at the digital intersection of marketing and public policy solving the world’s problems in energy, water and waste. The I&O team—a winning blend of senior strategists, seasoned account service and diverse expertise—is looking for a Marketing and Analytics Specialist to join our team.
Candidates must be enthusiastic about I&O Communications’ services and clientele and be professional, self-motivated, detail oriented and have an eagerness to learn.
Job Description: Marketing and Analytics Specialist
- Daily monitoring of social media conversations around clients and issues
- Identify and refine key performance indicators and reporting methods to gauge success
- Build reports of online trends on client issues
- Execute search engine optimization strategies on behalf of clients
- Create, manage and monitor client online advertising campaigns including: Google Adwords, Facebook Ads, LinkedIn Ads, and Twitter Promoted Posts/Tweets
- Stay on top of emerging trends in digital media and apply them, as needed
- Support development of client digital media plans that defines how online marketing and content techniques will be applied to increase visibility and traffic
- Pull and analyze data for online audit reports
- Other duties as assigned to support client services team
- BS/BA degree with one to two years experience in advertising, communications, marketing, public relations, or journalism
- Data, analytics and metrics oriented with experience using online measurement tools such as: Google Analytics, Google Insights and Radian6
- Keyword research skills and a knowledge of SEO practices
- Experience managing online pay-per-click campaigns including: Google Adwords, Facebook, LinkedIn and Twitter
- Excellent verbal communication skills, as well as presentation skills
- Experience with HTML is preferred
- Advanced computer skills with a solid understanding of online navigation and search engine optimization techniques
- Ability to work as a member of a team, as well as independently
Candidates should submit a resume and cover letter to email@example.com, by Friday, September 14, 2012. No phone calls please.
30 November 2011
Our client the Arbor Day Foundation grants 71 trees to Texas State University
In the last few months, I’ve had the the pleasure of working with The Arbor Day Foundation – the largest nonprofit dedicated to the planting and caring of trees that oversaw an astounding 14 million new trees planted just last year. Particularly, I’ve been doing media relations around their Tree Campus USA events at universities across the nation, a program that instills pride in the students, faculty and community by honoring their environmental initiatives.
This morning Emily and I made it out down to San Marcos to join the celebration as our alum Texas State University-San Marcos was recognized as an official Tree Campus for their year-long program, Common Experience, on sustainability.
It’s incredible how much the campus has grown since the two of us have been out of school. The ceremony took place in a newer area on the west side of campus where students and volunteers planted the 71 trees behind the Speck Street Parking Garage.
Some of the most beautiful urban forests are located on college campuses around the country – and now I can say that for Texas State too.
(Above photos by Chandler Prude)
17 November 2011
Art Night Austin E.A.S.T. Preview Party
Launching Art Night Austin E.A.S.T. was a blast. Although it seemed like the night flew by in an instant – we had the chance to take a sneak peek at some of the featured artists of the East Austin Studio Tour this year, which is currently going on through Sunday, November 20.
The event featured six gallery spaces including Domy Books, Fisterra Studio, Peacock Salon, Studio of Denise Prince, Okay Mountain and Delta Millworks. Part of what is so cool about E.A.S.T. is that it features traditional gallery spaces, but also opens up non-traditional spaces on the East side to feature art works and installations during the week-long event. Each gallery space featured different artists, eats and drinks. Our favorite eats of the night were Takoba and East Side Showroom /Homegrown Revival.
The after party was definitely an event to remember. The large indoor space, which used to house a Goodwill sorting location, was transformed into an amazing gallery space holding artwork from artists featured at other locations during E.A.S.T.
We had such a great time planning the event with the committee and cannot wait to do it again next year!
This weekend is your last chance to not miss out on E.A.S.T. The studio tour ends on Sunday, November 20.
- Selena Booth (Volunteer Chair) & Christa Berry (Co-Chair)
14 November 2011
Helping house our homeless neighbors
Over the past couple of weeks, we’ve had the pleasure of working with ECHO (Ending Community Homelessness Coalition) on the 100 Homes Campaign. It has been an eye-opening experience to dive into the issues affecting the homeless population in Austin first hand.
This past Thursday was the culmination of Austin Registry Week with an event at City Hall kicking off Hunger and Homelessness Awareness Week and announcing the registry results.
And there were some startling statistics we learned from surveying 289 people. The people who are vulnerable and at-risk of dying on the streets have been homeless for an average of seven years. Two of those surveyed were Kevin, a Vietnam veteran, who has been homeless in Austin for 45 years, and Cory, a 25-year-old, who has been sleeping on the streets for three years.
Sharing these and other statistics (here’s the full report) will hopefully have an impact on Austinites to help spread awareness of how we can make a difference in the lives of our neighbors.
The 100 Homes Campaign is just getting started and we are looking forward to the next steps in working to house the vulnerable homeless individuals in Austin.
- Selena Booth
09 November 2011
$800,000 was raised at Artists on Recovery, literally
Yesterday, 800 guests came out to our client Austin Recovery’s first Artists on Recovery fundraiser luncheon at Austin City Limits Live at The Moody Theater to support the new Family House facility and be dazzled by keynote speaker Rob Lowe.
After three months of planning and prepping, it was so rewarding to see this inaugural luncheon raise more than $800,000 for the new Family House that will offer a specialized program for mothers to bring their children with them into residential treatment. It was unbelievably heartwarming to listen to the women tell their story about how the program has impacted their lives.
And Rob just as dreamy in person. After seeing him weekly in NBC’s “Parks and Recreation” and in so many films (remember him in “The Outsiders,” “St. Elmo’s Fire,” “Wayne’s World,” “The West Wing”?) it was exciting to watch him charm a live audience in the same way. He spoke about the positive impact sobriety has made on his own life, as well as that of his family – and touched everyone.
At the end of the event, Rob did a book signing for some of our guests of his recently released memoir, “Stories I Only Tell My Friends,” for event sponsors and key donors—an amazing book and we highly recommend putting it on your must-read list.
Artists on Recovery was so successful and we can’t wait for the next luncheon in the series. Talks have already started happening for who the next keynote speaker will be and we know you won’t be disappointed.
- Christa Berry and Lauren Tuttle
08 November 2011
Shear Genius Austin Art
All of our hard work planning Art Night Austin E.A.S.T. will come together this Thursday, November 10 as Art Alliance Austin, in partnership with Big Medium will produce the 3rd annual official preview party for the East Austin Studio Tour.
Every year this event showcases the most cutting-edge art being created and exhibited/performed in Austin paired with the East side’s culinary culture—and this year will not disappoint.
There are several talented artists and collaborations we can’t wait to see, but one that stands out is Haircuts by Children hosted by Fusebox. This artistic performance puts scissors in the hands of at-risk 5th graders to empower them through the trust of an adult stranger who bravely lets the child cut their hair.
These performances will take place Thursday night during Art Night Austin at the Peacock Salon from 7 to 9 p.m. Additional performances during E.A.S.T. will happen this Saturday and Sunday from noon to 4 p.m.
We hope that you will join us at the event this year. For more info or to buy tickets to Art Night Austin E.A.S.T. or the after party click here.
See you Thursday!
- Christa Berry (Co-Chair) and Selena Booth (Volunteer Chair)
24 August 2011
Austin Fashion Week: Third year with new places and new faces
I am so excited to be working on Austin Fashion Week again for the third annual event. And my, it’s grown since year one! For the first time, Austin Fashion Week is transforming the local landmark Driskill Hotel to a fabulous showcase of regional, national and international designers and their collections.